Redesigning a leader in collaboration
In 2016, Asana went through a large branding effort to establish itself as the leader in the SASS space. I worked on the core design team at Asana to help create a brand and lead a redesign of the Asana.com marketing site. I had the pleasure of working on everything from concepting, creating styles, photography art direction, and final implementation.
After the brand launch, I worked closely with the talented Jonpaul Douglass to establish a photography style that aligned. We art directed a week long photoshoot. The result was a library of photos that the design team used across social media, editorial posts, and campaigns.