Creating the digital brand guidelines for the iconic Instagram

Instagram had a fresh new face and needed a new home for the brand guidelines to live. I worked closely with the team at Instagram and Weiden + Kennedy to create a home for the in-depth brand rules and resources.

Due to the confidential nature of the content, this project is private. To learn more about this project, email


Work created at Upperquad


TEAm Cecilia uhr, Zhihao Wu, Rakel smith, Louis Amiot, Martin

ROle DESIGN, creative direction

← Previous Project Next Project →