CLIENT
Made Renovation
YEAR
2020
ROLE
VISUAL IDENTITY
ART DIRECTION
Building a brand for a new way to renovate bathrooms
Made Renovation combines premium design, materials, and construction for an all-in-one, renovation experience. Co-founder Sagar Shah reached out to me to help refresh and expand their brand visual language for launch. I acted as interim Creative Director to create and oversee collateral over the course of 6 months. I developed a visual system inspired by the renovation process and took cues from blueprints, artisan tile, and clean, refreshing colors. I also worked closely with Describe the Fauna to art direct a brand photoshoot to be used across consumer facing touchpoints.
Jessica is one of the best creative leaders in the industry. Her ability to quickly innovate in a high growth environment without sacrificing quality truly sets her apart. She was interim Creative Director at Made for 6+ months during which she led a brand refresh, art directed a brand photoshoot, and worked to roll out the brand across several touchpoints all in a tight timeline. In addition, she also sourced additional creatives for Made including designers, a brand strategist, and a full time creative director. She has a keen eye for design, is extremely collaborative, and understands what it takes to execute a quality brand across touchpoints — plus she's just an awesome human being :) I can't recommend her enough!
— Sagar Shah - Co-Founder, Chief Operating Officer, Made Renovaiton
