Getting the party started

Party On is an eco-friendly party rental service that delivers themed party kits straight to your door. Party On’s mission is to make party planning effortless, sustainable, and fun. Desiree, Party-On’s cofounder, reached out to me to help rebrand the startup with the goal of elevating their existing kits and attract new customers for expansion.

With the rebrand, I aimed to bring lots of fun and personality into the visual identity to match the product offering. The deliverables included a new logo, color system, typography, illustrations and photography style. I worked closely with Diane Villadsen to art direct a photoshoot for the themed kits, each having their own unique vibe and aesthetic while still feeling like a set.

Jessica is a phenomenal designer. She was able to understand our desired brand personality and interpret that visually. She guided us smoothly through the branding process, making us feel comfortable with every decision and went above and beyond with creative additions every step of the way. We couldn't be happier with the way our brand turned out, from our logo and color palette, to our website, photography, packaging and social media posts. She is friendly, extremely knowledgeable and so much fun to collaborate with. 

— Desiree Gustofson, Party On Co-Founder